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ABOUT

Production-first.

Novus Labs is a Pakistan-based AI-integrated software studio. We design and ship production AI systems and full-stack products: live deployed tools with real accuracy numbers and real infrastructure behind them, not prototypes built to impress in a single demo.

We work across two motions: building our own product portfolio to demonstrate capability, and custom client engagements that apply the same capability to a client's specific problem. Every claim on this site is backed by a specific number, a specific product, or a specific engineering decision, the same standard we hold our outreach to.

Approach
$ run
Ship working software.

Every project on our Projects page is a live system, or in SoleVault's case a deliberately built showcase, not a slide deck. We measure a system by whether it holds up under real input, not whether it demos well once.

$ integrate
Apply AI selectively.

HOS Trip Planner has no LLM in its core engine, because the problem is deterministic rule simulation, not language. CloudDesk is fine-tuned NLP because classification is exactly what that architecture is good at. We pick the tool the problem calls for, not the one that's trending.

$ measure
Measure what matters.

91% ticket-routing accuracy and 98% extraction accuracy are numbers we track against labeled holdout data, not numbers we quote from a best-case run. If we can't measure a claim, we don't put it on this site.

Capability stack
Team
MM
Muhammad Mustafa
CO-FOUNDER

3rd-year Computer Science student at FAST-ISB. Works across product design, data analysis, and applied machine learning, shaping how a system should behave, then building the models that make it work.

LinkedIn
MK
Mughees Khawaja
CO-FOUNDER

3rd-year Computer Science student at FAST-ISB. Handles backend architecture, AI systems, deployment, and integration, the parts that have to hold up once a system is actually live and taking real traffic.

LinkedIn